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Archive for April, 2011

It’s a new year and many are anxious to start their diet off on the right foot, maybe lose a few pounds, eat better and make smarter food choices overall. Here is a list of great, healthy food substitutes for your usual choices that will help you keep your New Year’s Resolution. They are lower in fat, calories but high in taste!

Love chocolate milk but not so fond of the stomach pain and gas you get afterward? There is a new healthy choice available and it’s not soy! As a lactose intolerant woman, I typically drink soy and rice milk, but my latest choice is wonderful, especially in chocolate and it’s Almond Milk! It has such a clean taste and you’d swear you were drinking the real thing! You’ll want to look in your grocer’s healthy/organic or dairy case. They offer a shelved brand as well, but the refrigerated kind is the best. This yummy treat is from the makers of nuts, Blue Diamond Natural Almond Breeze. Even if you’re not lactose intolerant, it only has 120 calories and has less fat than even soy so drink up!

Do your kids adore grilled cheese sandwiches but avoid them due to the lactose? One great option for cheese slices is ‘Veggie Slices’ found in the vegetarian section of the dairy case and/or produce area. They offer flavors like cheddar, mozzarella, American, jalapeno, smoked provolone and the best thing is they are low calorie, cholesterol free and have 0g of trans fat! The Veggie Slices brand also offers regular bricks of “cheese” as well as shredded and they are all fantastic, you’d swear they were dairy!

The avocado is a great delicacy and when you want to whip up some guacamole or just put some slices on your salad it’s great to know there is a low fat option. A large avocado trademarked as the “SlimCado” let’s you eat this wonderful fruit (that’s right, if you didn’t know it, the avocado is actually a fruit!) without piling on the calories. It is still meaty like a regular avocado but does have a slightly higher water content, so it’s best used in guacamole. These are about 3 times the size of a regular one and a little can go a long way.

Canned fruit and veggies, if you’re not careful in your selection, can have loads of syrup, sugar and salt! This is not great if you are looking to make healthier choices. You do have options though! Fresh is always best if you can get it and if it is affordable, next best is frozen as it has been proven to have all of the nutrient content as fresh, and last would be canned. With the economy pushing grocery prices to a record high in the past few years, more people are turning to canned goods. Look at the label and ensure that it has no added salt or sugar. When looking at the ingredients you’ll want to avoid anything that has syrup, corn syrup, fructose, sucrose, or added sweeteners. These add unwanted sodium and calories that are not needed. If you can’t get any without these ingredients, be sure to drain the juices and wash the contents well before using.

Is your weakness cookies? Like many, cookies are a favored treat and comfort food. After all, most are loaded with butter, margarine or some type of hydrogenated oil, loads of sugar and often white flour. There are many new organic and non-organic healthy options that include whole grains, a lot less sugar and healthier oils used. A great one that I adore is the Kashi TLC cookie. They are chewy but add some crunch and one cookie is enough for me, so one box can go a long way. The flavor choices are happy trail mix, oatmeal dark chocolate and oatmeal raisin flax. These powerhouses offer low sugar, seven whole grains, 0g of cholesterol, 3g of fiber and only 130 calories per large cookie!

If you enjoy popsicles and sorbets as a fun fruity treat, here’s a super easy recipe to make some at home to avoid paying a premium on packaged healthy options at the grocery store. I really like Edy’s fruit bars and they are a fantastic, cool treat option! However, with their recent price hike I refuse to pay their now $4 price tag so I’m making my own. I have little Tupperware cups with lids (about

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Considering the very fact that there are so many back pain treatment options available in the market, you may be wondering how to choose the best out of them. Most people prefer to use a treatment regimen that their friends have already used and have found it very effective. But, it is important for you to understand that every case of backache is a different one. Your friend may have symptoms and diagnosis different from what you are experiencing. That is the reason why there is no one-treatment-fit-for-all kind of thing when it comes to treating the problem of backache. With so many surgical techniques and spinal products out there, you may have a tough time making the right choice, especially if you have been suffering from chronic back pain for years. Be very careful with your choice because not every treatment is equally effective for everybody. Here is a brief rundown on how to evaluate different treatment procedures so that you could make an informed decision for your back.

Ask Questions From Your Doctor
You must have a lot of questions in your mind about a specific back pain treatment regimen. So, before you start following the same, make sure you get all those questions answered first. This is particularly more important if you are considering spinal surgery options. You should ask your doctor about the following things. Risks of getting the wrong treatment, How long has the doctor been performing that specific procedure and what the success rate is, Are the patients who have had the same treatment perfectly fine with their back now? What makes you the right candidate for that specific back pain treatment option? Ask the doctor to educate you on how your diagnosis matches with the suggested surgical procedure. A surgical treatment may leave scar on your back, ranging from small to large in size. Ask about the exact place of that scar and its size.
Keep An Open Mind While Researching A New Spinal Product
If you have been suffering from chronic back pain for years, you may be tempted to try every new spinal product that is launched in the market. You are strongly recommended to talk to your doctor first whether you are the right candidate to use that new technology. Don’t try everything that you come across – you may end up aggravating your problem. In fact, it is better if you do a thorough research yourself. For example, you can read reviews and testimonials. Whether you do your research online or offline, make sure that you double-check all the information.

It is also important for you to keep in mind that even if a particular product has recently hit the US market, it may have been used for several years in other countries. If that is the case, you should try to find out how successful that back pain treatment option has been in those countries.

We all are in search of a product that works wonders. Whether it be for skincare, health or hair care; there is a constant want for a product that can finally get rid of our imperfections and let our beauty shine. Luckily, a product such as this is not a myth. Apple cider vinegar, an all natural product, helps to rid the skin of acne, assists in weight loss, and softens dry and brittle hair.

Skincare

This vinegar is a great skincare product. It can get rid of acne, clear up old blemishes, and help to shed dead skin. Other acne treatments use harsh chemicals and often dry out the skin. As apple cider vinegar is acidic in nature, it helps to break up the oils causing acne. To use, you can either create an apple cider vinegar rinse or simply apply it from the bottle onto a cotton ball.

As a rinse, 1 or 2 tablespoons of apple cider vinegar should be mixed with 1 to 1 1/2 cups of water. After using your regular face soap, rinse your face with the mixture. The vinegar smell may not be pleasurable initially but will subside within 15 minutes. Even though you do not have to dilute the vinegar, it is important to use unrefined, pure apple cider vinegar. If it is processed in some way, it will not be strong enough even undiluted for your intended use.

Weight Loss

It is an excellent alternative to the many dangerous and unapproved weight loss pills on the market. It is an all natural product that has little to no harmful effects. If used properly, it is completely harmless. For prolonged use, it should be diluted because of its acidic properties. Otherwise, it is harmless.

There have not been many studies done to conclude that apple cider vinegar alone is a helpful aid to weight loss. The majority of doctors who have done studies believe that the product is helpful because it helps the digestive process which helps the subject feel full faster. Others believe that since it is ingested in a water mix before eating, the liquid itself is simply filling up the stomach faster. Either way, many people have successfully lost weight with its use. To use it as a weight loss aid, dilute 1 to 2 tablespoons in a bottle of water. Drink the mixture within 30 minutes before your meal.

Hair Care

It is also perhaps best used for hair care. Many shampoos have silicone or are full of sulfate. Sulfates dry out the hair and can end up making the hair dry. This is the main purpose of using conditioner after shampoo. Silicone add more buildup to hair which essentially defeats the purpose of shampooing in the first place. For those looking for healthier ways to care for their hair, consider switching to an apple cider vinegar rinse for shampoo. If you shampoo every day, use the apple cider vinegar rinse and only your regular shampoo once per week. This may need to be adjusted depending on how much dirt and buildup you accumulate on your scalp.

This product works for hair in the same way it works for other uses. From its natural acidic properties, it breaks up the oil and dirt on the scalp and hair. In addition to being a natural cleanser, it softens hair as well. For those with dry and brittle hair looking to soften hair, use an apple cider vinegar rinse about 2 to 3 times per week. This is perhaps the one use of apple cider vinegar where it does not need to be diluted as much if you do not mind the smell. If you do, dilute in the same way as if you were to wash your face or drink for weight loss.

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Myths are the lies we tell ourselves to get through our lives with the least fear and pain. Sometimes, the truth is just too hard to bear. Take the idea of acne. Almost as soon as we are old enough to look in a mirror and understand the image as ourselves, we learn about the risk that smooth skin could be covered in spots that will swell and ooze and generally make us look as if we are escapees from a movie set filming a zombie movie. These stories are told to us out of kindness. We need to be prepared for the reality which is that, even if we are lucky and only have a mild outbreak, we will still get all the unkind comments. It’s all part of the ritual of growing up – that we will be unkind to each other as the acne spreads around the classes at school. Those whose outbreaks are more serious can be damaged psychologically as the abuse continues. The only thing that keeps most people going through all this distress is the belief it will soon all be over. We tell ourselves the lie that adults do not suffer from acne.

It’s now become more apparent that adults can and do suffer acne attacks. The current estimate that it’s a relatively small number of men but up to 15% of all women. Why is this? Well, there are flocks of experts who travel from one daytime TV show to the next to explain that we are all suffering from stress, we eat a poor diet and, perhaps surprisingly we are obsessed by the notion we should exercise to lose weight. Except these are yet more myths. There’s absolutely no scientific evidence to show a link between the type of food we eat and the condition of our skin. Assuming we don’t rub greasy food on to our faces, what we eat goes into the stomach and then out again. The stories about too much alcohol are also untrue. The question of stress is more difficult. Obviously, the appearance of acne produces stress. . . but stress as a cause? Well, higher levels of anxiety can trigger the release of adrenaline and can undermine the operation of your autoimmune system allowing more infections to affect the body. The story of excessive exercise is the suggestion that if you fail to shower after activity, this can lead to a blockage of the pores and so start an acne attack. There’s no real evidence this is true.

However, there’s a mass of evidence showing that the changes in the levels of hormone during the menstrual cycle and pregnancy can cause acne. If you do not want children, using an oral contraceptive can resolve the problem. Unfortunately many women find this unacceptable because of their religious convictions. So this brings us to a gentle program of self-help. Eating a low GI and healthy diet is generally good for you, as is quitting smoking and avoiding smokey atmospheres. Drinking less is also the healthy choice. Using benzoyl peroxide cleans the skin. If self-help does not work, there’s Accutane but, as an adult women, remember to take adequate precautions to prevent conception. Accutane consistently causes birth defects and that’s no myth.

Marketing your physical therapy practice offline is one of the most effective ways of generating leads in your local area. Most small practice owners fail to realize this key concept, they dwell upon brand identity, recognition, logos, and corporate advertising to promote their product or service.

Truth be told, that type of marketing and advertising, is not where the big bucks are made, it’s where their lost.

Right now I’m going to go over 3 ways to improve the effectiveness of your marketing while lowering over head costs and excessive expenses due to lousy advertising.

1. Dominate Your Local Listing By Offering Your Prospects A Solution

Wherever your advertising your product or service, take a second and look to see what message your giving to your prospective patients. Are you simply giving away “business card” type of information in all of your ads such as location, company name, number, and goofy little pictures that bring no value to your limited ad space.

If you want to improve your ads and stick out in a competitive market you must offer your prospects a SOLUTION, and it should be right in the headline. They want answers to their problems and if you’re able to explain to them right off the bat you’ve got the answer, chances are their going to give you a shot…and guess what instead of general advertising, you’re actually getting a targeted lead.

2. Market Your Hook or USP

Most practices all say the same thing, it’s usually along the lines of “Recover quicker, stronger, healthier…” or usually makes a lowest price claim. The problem is, in a highly competitive market, your going to get lost in the crowd. Don’t let word of mouth be your only source of advertising. Yes, referral are important and in our business maybe one of the most important part of our lead system, but you still must convey a powerful USP to compete and succeed in a competitive market.

So what’s a USP- It stands for Unique Selling Proposition. It’s usually the single most important benefit of doing business with you than anyone else. It can be related to price, service, location…the list is endless. But some of the most successful USP use none of that. Let’s use an example we all know in the restaurant industry. Domino’s Pizza built a successful franchise off a single USP “Hot pizza delivered to your door in 30 minutes or less”.

If you think about your USP ask yourself if people in your local area think of you as the first place they would go to for physical therapy.

If the majority do, I can guarantee you that you are successful and are running a profitable practice.

3. Master The Ability To Write Ads YOURSELF

You think I’m kidding? If you own your own practice then I’m fairly certain you already know a bit of marketing. Chances are your marketing will make you more money than any advertising agency could ever dream of.

Why? You know your prospects! This is one of the most single important concept in direct advertising and marketing. To get responses from your ads you must get inside your prospects head and answer all his questions, objections, concerns while also stirring up some big time emotion, the type that gets them to pick up the phone and call you.

No advertising agency can do this as well as you, I guarantee you if you’ve hired a consultant or ad agency you’re losing money daily. Unless they specialize in direct marketing you wont get the bang for your buck.

For offline lines the single most important source of advertising is in the yellow pages. People searching in the yellow pages have a problem they want an immediate solution to and are ready to buy. There is one way you can get your ad read 500% more.

It’s worked for me and I guarantee it’ll work for you and the great part is after you see a few examples you can get your own ad up in less than an hour and in no time hear the phone ringing.

For a free guide on yellow page ad writing and writing ads that sell visit the link below

Best,

Christopher Stella
Direct Marketing Consultant For Private Practices
CDF Direct LLC

Many people look at all kinds of cost cutting tips when they are trying to trim their insurance premiums. Is that the best option?

What about an entirely different kind of insurance?

This week, Progressive announced that it is adding itself to the growing list of insurance providers offering pay-as-you-drive (PAYD) insurance policies. Many people are able to save hundreds, even thousands, a year in insurance by using PAYD. Could you?

What is Pay-as-you-drive Insurance?

This is a type of usage-based car insurance. It’s been used in Europe for a while, but is just now catching on in the United States. Here’s how it works:

• You drive
• Your miles are recorded/li>
• Your miles are reported to the insurer
• You pay a flat rate for how many miles you drive

Why is this cheaper?

With traditional auto insurance, you pay a premium for coverage over a set period of time. While rates are partial determined by your annual mileage, many people actually pay far more for coverage than they actual use on the road. Drive 100 miles? Pay for 100 miles. Drive 10, pay for 10. It’s that simple.
By paying by the mile, you pay for exactly what you use. If you barely drive one month, you won’t pay much at all.

People who drive less than the average driver can save good money with PAYD. For people who barely drive at all, you can save over a thousand dollars a year.
If you have a bad driving record, PAYD allows you to really control your rate by driving less.

How are miles recorded and reported?

This seems to vary by company. There are several methods:

• Checkups
  You check in with an agency approved mechanic, dealer, or agent to have your mileage recorded. They send it to the insurance company, who then send you a bill.
• Honor System
  Smaller insurers may simply ask you to look at your odometer and tell them what it says. While it seems like they are just relying on you to be honest – and I’m sure most of you are honest – if the numbers seem off, they will not let it go. Should you file a claim and the insurer find out you’ve been lying about your mileage, they can drop you and stick you with the bill, claim unpaid.
• Black Box
  A black box is a GPS chip that automatically reports the whereabouts of your vehicle to the insurer’s computer. This also tracks your mileage automatically.
  This also makes it easier to recover a stolen vehicle, which saves the insurer some money. As a result, your theft coverage will be very inexpensive.
• OnStar
  PAYD insurance through GMAC for vehicle with OnStar is easy and cheap. OnStar automatically reports your mileage to GMAC. Since it’s OnStar, you can talk to an operator at any time to get your current money owed.

How to Find PAYD

Get car insurance quotes to determine the mile-to-mile rates. Car insurance quotes are quick and easy, saving you the time of talking to agents from every company. And since they are free, why not get car insurance quotes today?